Last night on Chelsea Lately, Reese Witherspoon admitted that she “doesn’t get” social media. Twitter, she said, “scares me.” And, although she knew she had a Facebook page, she thought, upon Chelsea’s suggestion, that the address is likely www.reesewitherspoon.com. (It isn’t.)
This adds credence to Terri Li’s estimation during a Social Media Week panel entitled “The New Ghostwriter” that 4/5 of celebrity twitter feeds are ghostwritten. Terri is the Chief Operating Officer of Bre.ad. It’s no surprise, of course, that Reese does not manage her own Facebook page. However… the point of this comment, and the part that is (ironically) interesting is that Reese exclaimed in the next sentence that she LOVES pinterest.
On another Social Media Week panel, Jon Steinberg, the president of buzzfeed said of pinterest: “I think it’s going to be one of the most powerful business models after Google.” Wow, that’s big. What happened to the days when social media and other sites took years to figure out how to monetize themselves? In fact, Google itself took 5 years before hitting the lottery.
Images below: reesewitherspoon.com (top) and Reese’s Facebook page (bottom)