Career Tips

Social Media Tidbits II


Visit me here – or on Pinterest – for social media tidbits I find share-worthy.  Share with me your thoughts and infographics you fancy.

Women dominate Facebook, Twitter, Pinterest and Zynga.  Men dominate Reddit, Google+ and LinkedIn.  Net, net, women are heavier users of social media.

So fantastic!  But… don’t blink, or this LUMAscape will be out of date.  Pinterest? (posted July 2012)

67% of consumers uncomfortable with Facebook’s use of data (July 2012)

Tweet, Tweet, Tweet – 100 million strong — 21 million active in U.S.

Social Media and Recruiting:

Using Facebook during the workday?  Sure!

Which Social Media Activity Do Companies Feel Benefit Them the Most?

I suspect this varies by company, e.g., a customer service/complaint/service oriented company such as Time Warner Cable, Comcast, Bank of America, etc., might rank customer support higher.  As Ted Schadler wrote in “Empowered,” customer service has become a form of marketing.  Think Zappos and Virgin America.

Social Media Tidbits I


Visit me here for social media tidbits I find worthy of sharing.  Share with me your thoughts.

Do You “Like” Me?  Do You Really “Like” Me?

Much of both Advertising Week and OMMA Global was spent talking about the importance of being “Liked,” as in the Facebook “Like” functionality.  The conclusion was that (a) consumers don’t hate advertising, they hate bad advertising… (b) if you keep it under control, it can be powerful (c) consumers DO want to have relationships with brands they care about – as well as those who offer them something for being their “friend.”  So, ironically, today’s eMarketer article includes two charts about consumers attitudes towards letting brands/advertisers/companies into their Facebook worlds:

Discretion

We’ll move now to a personal admonition – things individuals should consider before posting on their social networking site (69% of prospective employers have rejected a candidate based on something posted on a social networking site).  Below, we get into what organizations should do at a minimum in social media – to avoid regrets.

The chart below shows the huge draw Facebook has on our time.  Far and away higher than any other U.S. Web Brands in terms of total minutes.  I was intrigued by the Facebook phenomenon back when I joined in early 2006  (as one of 7.5 MM unique users) – and suggested my media client take a serious look at it.  At the time, Facebook was just opening up beyond college students.  Here are some bullet points I put in my report in February 2006:

Overview:

  • Social network site for college & university students
  • Founded by Mark Zuckerberg; raised $500,000 from Peter Thiel in angel round
  • Raised $12.2MM from Accel partners in April 2005 (valuation of $100MM)
  • Began allowing high school students to join September 2, 2005: High school and college networks are kept separate.  There are 20K U.S. high schools.
Membership (info as of September 2005)
  • Must have .edu email address to join
  • Supports 1,120 colleges – 56% (Source: Scott Osman, 2/10/06 – up from 880)
  • 85% of students in supported colleges have a profile
  • 7.5MM unique users in January
  • 60% of members log in daily; 85% at least weekly; 93% at least monthly
  • Recent alums are maintaining same log in rates
  • Users can add favorite music, books, movies, quotes, etc. and see others who share same interests; can also form and/or join groups
  • Additional functionality: events, messages
Who knew!

Here’s an interesting post from ClickZ by Heidi Cohen:

What’s Your Social Media Marketing IQ?

As you make your 2012 marketing plans, consider what you need to do to take your social media marketing to the next level. To ensure your firm’s maximizing its social media effectiveness, now’s the time to check your organization’s social media marketing IQ.

Here are 30 questions to help determine your firm’s social media marketing IQ. These questions will help you assess where your organization is in terms of social media marketing maturity and where you may need to improve effectiveness. Depending on where your organization is along the social media adoptioncurve, some of these questions can help you develop plans going forward.

Listening

  1. Do you have brand monitoring and/or other analytics in place? If you don’t have the budget for professional social media monitoring, use free options such as Google Alerts, Twitter Search, and Google Analytics.
  2. Are you analyzing the information collected?
  3. Are you taking action where appropriate based on your brand monitoring? Remember, about 2 percent of the comments require any company interaction.

Social Media Guidelines

  1. Do you have social media guidelines for how employees should represent themselves and what they can say?
  2. Do you have guidelines for what’s acceptable for customers and the public to contribute on your organization’s website, blog, and/or forum? This doesn’t mean you can delete negative comments! Customers will say whatever they want on their own and third-party social media networks where you have no control.
  3. Do you have a crisis management plan? If so, do you review it regularly to ensure it’s up to date and employees know what to do? If not, here’s help to develop one.

Goals

  1. Do you have goals for your social media marketing? This is a critical first step of any marketing strategy. Don’t think it’s just a test and we’ll figure it out later. If it works, you’ll need to make a case for more resources.
  2. Are your social media marketing goals related to your overall business objectives? This is a must for any marketing plans!
  3. Is your social media marketing driving revenues? For many businesses, this is a sign of social media maturity.

Management

  1. Does senior management buy into social media as part of your marketing and business plans? Recognize this can be difficult to achieve. Research shows leadership at one in three businesses supports social media marketing after three years.
  2. If management doesn’t buy into social media marketing, are you bringing them up to speed? Chances are that you need to show how it drives results associated with business goals.
  3. Are you expanding buy-in beyond senior management? Think customer service, sales, product management, human resources, investor relations, and other organizational departments.

Social Media Marketing Strategies

  1. Do you have a social media marketing strategy? What do you want to accomplish?
  2. Are your social media marketing strategies integrated with your overall marketing plans?
  3. Are employees monitoring social media marketing implementation(s)? Customers will use every point of contact to reach a human being.
  4. Are you promoting your social media marketing efforts? To drive customers and the public to your social media marketing, you must continually promote it. Use internal media.
  5. Do you make it easy for social media participants to share your content? Think social sharing including Facebook, Google+, LinkedIn, and Twitter.
  6. Do you have tailored call-to-action and tracking mechanisms integrated into your social media marketing efforts?Prospects and customers need to be guided through your sales process.

Social Media Marketing Content

  1. Are you creating tailored content for your social media marketing initiatives? Since social media thrives on content, ensure your social media efforts have the fuel they need.
  2. Have you created a variety of content formats?
  3. Does your content support every stage of the purchase process? The information consumers need may cut across your organization. To support these efforts, use an editorial calendar and marketing personas.
  4. Is your social media-related content integrated into your search optimization efforts?

Social Media Marketing Budget

  1. Do you have a dedicated social media marketing budget? Social media marketing isn’t free! You can’t count on having a robust social media marketing strategy without financial and headcount resources. If you don’t have a dedicated budget, can you leverage other resources or hide your social media marketing budget?
  2. Do you have headcount dedicated to your social media marketing efforts? If not, are social media marketing activities incorporated into specific employees’ job descriptions? If no one’s required to do the work, it won’t happen.
  3. Do you have social media training to ensure employees understand how to engage on social media platforms and are consistent in how they represent your organization? Many firms overlook this important factor.
  4. Do you have a social media contingency plan to ensure you have personnel involved and monitoring social media 24/7?What happens if your social media manager’s sick or unavailable and there’s a problem?

Metrics

  1. Do you have established metrics to track social media marketing efforts back to marketing and/or business objectives?This is best done when you’re planning your strategy.
  2. Do your metrics include the full purchase process not just the last marketing touched? Social media can influence customers before you realize they’re shopping and after they’ve bought your product or service.
  3. Do your social media metrics go beyond marketing? Think broadly across your business such as customer service.
  4. Are you measuring the ROI of your social media marketing? Understand it takes time to have a well-integrated social media marketing strategy where you can measure your investment and results accurately. Short-term, determine whether your social media marketing contributes to achieving your business goals.

Social media marketing is a growing part of every marketer’s plans and budget. Regardless of where you are on the social media marketing continuum, you must assess the effectiveness of what you’re currently doing and implement strategies to enhance your results.

‘Tis the Season of the Webinar (and Conference)


Autumn is here, and  with it, a plethora of webinars, seminars and conference.  My dance card is filling up.  Here are some recent and upcoming events:

Upcoming:

A Millennial Perspective  on Diversity & Multiculturalism” – American Advertising Federation – November 9th, 2011 – various locations throughout the country

Recent:

The State of Mobile Commerce – Are You Meeting Your Customers’ Mobile Experience Expecations? – webinar – November 2nd, 2011 – NYC

Featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack discussing:

  • The current state of mobile commerce and key mobile trends
  • Why tablet owners are a key component of mobile success
  • Common mistakes that prohibit companies from capitalizing on the mobile opportunity
  • Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
To view the webcast slides, click here

 

Advertising Week NYC – October 3-7th, 2011

Advertising Week Videos available HERE.

Future of Media Forum – October 5, 2011

MediaPost’s Future of Media Forum brings to life MEDIA magazine’s annual “Future of Media” issue by gathering together prominent executives and intellectuals from all facets of media to discuss, debate and opine about the Media Industry’s future. This intriguing roundtable discussion — moderated each year by a noted industry journalist — will take place October 5th during Advertising Week at New York University’s Kimmel Center, hosted by the NYU School of Continuing and Professional Studies.

How to Effectively Leverage Customer Insight to Deliver a Superior Multichannel Customer Experience, October 13, 2011

By the American Marketing Association (AMA): “Voice of the Customer is not just about surveys anymore.  Customers are interacting with your brand through multiple channels including the website, retail store, contact center and even social media. You have to understand all of these multichannel interactions collectively to develop a complete Voice of the Customer.  Join us on this webcast and learn how you can easily gather and leverage data from all customer touch points to deliver a superior multichannel customer experience.

Learn how you can:

  • Collect real-time customer insight across channels
  • Discover and act upon emerging customer trends
  • Deliver a more personal and targeted customer experience
  • Increase customer loyalty and reduce churn”

The World Technology Summit and Awards, October 25-26th

“On October 25th and 26th, 2011, at the TIME Conference Center in New York City, many of the most innovative people and organizations in the science and technology world will come together for an historic gathering – the 2011 World Technology Summit & Awards (the tenth incarnation) – to celebrate each other’s accomplishments; to explore what is imminent, possible, and important in and around emerging technologies; and to create the kinds of serendipitous relationships that create the future.

The majority of Summit participants are either current WTN members (primarily winners/finalists from previous World Technology Awards cycles, as selected by their peers as those doing the innovative work of “the greatest likely long-term significance”) or 2011 World Technology Award nominees. A combination of keynote talks, panel discussions, and breakout sessions… and potentially-career-altering-networking opportunities over two days concluding with a gala black-tie Awards ceremony on the second night held at the United Nations.”


How IP Geolocation Can Turn Your Local Marketing On – webinar – September 28th, 2011

“It’s a proven fact that located messages perform better overall but there is a discrepancy when it comes to online ads.  Currently, online CPSs are far below their offline counterparts (TV, radio, direct mail), and this correlates to the fact that half of all advertising is bought at the local level but there is no scalable way to reach consumers locally online.  For brands, targeting consumers locally is an essential and effective part of marketing as 80% of consumers’ disposable income is spent on businesses within 10 miles of their homes.

Advertising networks and online properties are boosting efforts to engage in increasingly local campaigns as clients are requesting geographically targeted ads.  IP intelligence provides the ability for super-niche targeting, allowing brands to create/provide the most relevant and engaging adds as it provides unique information about web browsers.  This increases marketers’ ability to reach their customers by targeting both business type, and consumer location, IP intelligence provides geographic, demographic and business information so that brands can effectively reach customers online the way direct mail and billboard ads are used to work offline.  Marketers will be able to zero in on trends, demographic information and cultural aspects to best target consumers.

Key learning points that audience members will take away from this webcast are: What is the need for geolocation targeting?  What are the statistics of geolcation effectiveness on advertising?  ROI?  What are some marketing strategies that I can implement around IP intelligence?

Speakers: Miten Sampat, VP of Product Strategy, Quova.  Steven Cook, CMO, Co-CEO, i.e., healthcare.  Alli Libb, Moderator, AMA.”

OMMA Global – September 26-27th, 2011

Today Is the Tomorrow You Worried About Yesterday


I’ve had a hard week  – and now, it seems a hard weekend.  And most of what made it hard were the moments or hours of uncertainty.  The worry that can accompany these times can be exhausting – emotionally draining.  A day of worry can be more depleting than a day of work.

When I worry, I am prevented from focusing my attention and energy on the present, on what I can do to prevent the worrisome events from coming to fruition.  But I don’t seem to be able to help it.  I am a perfectionist.  I am a Virgo.  And I like to worry.  When I take on a client engagement, I take on the pressures my client is feeling – and the pressures that, ultimately, the entire corporation is experiencing – because I feel strongly that my piece of work is a crucial part of enabling success or avoiding failure.  And usually I am right, at least to some extent.

At the end of 2008, I was part of a team of consultants retained by a new executive at a major corporation whose CFO had made a comment that the investment world took as a promise, and it was the task of my client to make the impossible thing he promised happen.  A lot at stake.  Well, I was so aware of this at the start of the project that I could hardly think.  Not productive.

As it turns out the work that my colleagues and I completed was crucial in enabling our client to do the absolutely impossible – or so it seemed that autumn day when we began.  The company succeeded in attaining $500 million in incremental revenue, and our direct client earned all kinds of acclaim and even industry awards.  Now, that was a sweet success that was potentially worth the worry.

However, was the worry helpful in achieving that end?  Probably not.  Appreciating the potential impact and the import of what we signed up to do was important.  Becoming so worried that I temporarily lost my short-term memory was not.

Over the years, I have lost hours of work and hours of sleep worrying about seemingly inevitable events that did not happen, concerned about the quality of deliverables that turned out to exceed client expectations, and feeling painfully concerned about what turned out to be misunderstandings.

As I struggled with these issues, my uncle, who is also a wise mentor to me said these poignant words, “Don’t borrow trouble,” he said, quoting a popular saying that I was not aware of.  Don’t spend today worrying about what may or may not pass.  Super hard for a perfectionist such as myself to fully absorb, but I am trying.

Today, as I am experiencing a new bout of worry – this on a personal, social level, I went to the Net to confirm whether the quote was, “don’t borrow worry” or “don’t borrow trouble” and came across a treasure trove of years of wisdom about disarming yourself of your worry.  And I felt a need to share them with you as I suspect that now and again you may subject yourself to this unproductive emotion – and whether this is the case of not, I find them quite witty, entertaining and thought-provoking – and have selected a sampling that I hope will make your day a little better, save you a sleepless night or two, and prove valuable someday down the road.

The source of this compilation of quotations comes from a website called, quotegarden

If I had my life to live over, I would perhaps have more actual troubles but I’d have fewer imaginary ones.  ~Don Herold

Drag your thoughts away from your troubles… by the ears, by the heels, or any other way you can manage it.  ~Mark Twain

Today is the tomorrow we worried about yesterday.  ~Author Unknown

Let us be of good cheer, remembering that the misfortunes hardest to bear are those which will never happen.  ~James Russel Lowell

If things go wrong, don’t go with them.  ~Roger Babson

Worry never robs tomorrow of its sorrow, it only saps today of its joy.  ~Leo Buscaglia

Do not anticipate trouble or worry about what may never happen.  Keep in the sunlight.  ~Benjamin Franklin

If you can’t sleep, then get up and do something instead of lying there worrying.  It’s the worry that gets you, not the lack of sleep.  ~Dale Carnegie

I’ve developed a new philosophy… I only dread one day at a time.  ~Charlie Brown (Charles Schulz)

Troubles are a lot like people – they grow bigger if you nurse them.  ~Author Unknown

If you want to test your memory, try to recall what you were worrying about one year ago today.  ~E. Joseph Cossman

Nerves and butterflies are fine – they’re a physical sign that you’re mentally ready and eager.  You have to get the butterflies to fly in formation, that’s the trick.  ~Steve Bull

I keep the telephone of my mind open to peace, harmony, health, love and abundance.  Then, whenever doubt, anxiety or fear try to call me, they keep getting a busy signal – and soon they’ll forget my number.  ~Edith Armstrong

Nerves provide me with energy.  They work for me.  It’s when I don’t have them, when I feel at ease, that I get worried.  ~Mike Nichols

I come into the peace of wild things who do not tax their lives with forethought of grief…. For a time I rest in the grace of the world, and am free.  ~Wendell Berry, “The Peace of Wild Things”

People gather bundles of sticks to build bridges they never cross.  ~Author Unknown

You can’t wring your hands and roll up your sleeves at the same time.  ~Pat Schroeder

The greatest mistake you can make in life is to be continually fearing you will make one.  ~Elbert Hubbard, The Note Book, 1927

Worrying is like a rocking chair, it gives you something to do, but it gets you nowhere.  ~Glenn Turner

People become attached to their burdens sometimes more than the burdens are attached to them.  ~George Bernard Shaw, “Family Affection,” Parents and Children, 1914

Panic is a sudden desertion of us, and a going over to the enemy of our imagination.  ~Christian Nevell Bovee

Somehow our devils are never quite what we expect when we meet them face to face.  ~Nelson DeMille

For peace of mind, resign as general manager of the universe.  ~Author Unknown

We experience moments absolutely free from worry.  These brief respites are called panic.  ~Cullen Hightower

If you treat every situation as a life and death matter, you’ll die a lot of times.  ~Dean Smith

It only seems as if you are doing something when you’re worrying.  ~Lucy Maud Montgomery

A hundredload of worry will not pay an ounce of debt.  ~George Herbert

As a cure for worrying, work is better than whiskey.  ~Thomas A. Edison

Worry often gives a small thing a big shadow.  ~Swedish Proverb

Never bear more than one kind of trouble at a time.  Some people bear three – all they have had, all they have now, and all they expect to have.  ~Edward Everett Hale

That the birds of worry and care fly over you head, this you cannot change, but that they build nests in your hair, this you can prevent.  ~Chinese Proverb

We can easily manage if we will only take, each day, the burden appointed to it.  But the load will be too heavy for us if we carry yesterday’s burden over again today, and then add the burden of the morrow before we are required to bear it.  ~John Newton

Worry bankrupts the spirit.  ~Berri Clove

Worry ducks when purpose flies overhead.  ~C. Astrid Weber

It is the little bits of things that fret and worry us; we can dodge a elephant, but we can’t dodge a fly.  ~Josh Billings

Worry, doubt, fear and despair are the enemies which slowly bring us down to the ground and turn us to dust before we die.  ~Attributed to Douglas MacArthur

You can never worry your way to enlightenment.  ~Terri Guillemets

When you suffer an attack of nerves you’re being attacked by the nervous system.  What chance has a man got against a system?  ~Russell Hoban

Any concern too small to be turned into a prayer is to small to be made into a burden.  ~Corrie ten Boom, Clippings from My Notebook

I am reminded of the advice of my neighbor.  “Never worry about your heart till it stops beating.”  ~E.B. White

There are two days in the week about which and upon which I never worry… Yesterday and Tomorrow.  ~Robert Jones Burdette

A day of worry is more exhausting than a day of work.  ~John Lubbock

As a rule, what is out of sight disturbs men’s minds more seriously than what they see.  ~Julius Caesar

I refuse to be burdened by vague worries.  If something wants to worry me, it will have to make itself clear.  ~Robert Brault, www.robertbrault.com

Don’t chain your worries to your body.  The burden soon becomes heavy and your health will give too much of itself to pick up the extra load.  ~Astrid Alauda, Dyspeptic Enlightenment

Worry is rust upon the blade.  ~Henry Ward Hughes

Heavy thoughts bring on physical maladies; when the soul is oppressed so is the body.  ~Martin Luther

I have learned to live each day as it comes, and not to borrow trouble by dreading tomorrow.  It is the dark menace of the future that makes cowards of us.  ~Dorothy Day

Worry is a complete cycle of inefficient thought revolving about a pivot of fear.  ~Author Unknown

Loneliness, insomnia, and change:  the fear of these is even worse than the reality.  ~Mignon McLaughlin, The Second Neurotic’s Notebook, 1966

It is not the cares of today, but the cares of tomorrow, that weigh a man down.  ~George MacDonald

Oh the nerves, the nerves; the mysteries of this machine called man!  Oh the little that unhinges it, poor creatures that we are!  ~Charles Dickens

Some patients I see are actually draining into their bodies the diseased thoughts of their minds.  ~Zacharty Bercovitz

Some of your hurts you have cured,
And the sharpest you still have survived,
But what torments of grief you endured
From the evil which never arrived.
~Ralph Waldo Emerson

I am an old man and have known a great many troubles, but most of them never happened.  ~Mark Twain

My life has been full of terrible misfortunes most of which never happened.  ~Michel de Montaigne

If you see ten troubles coming down the road, you can be sure that nine will run into the ditch before they reach you.  ~Calvin Coolidge

When one has too great a dread of what is impending, one feels some relief when the trouble has come.  ~Joseph Joubert

Some men storm imaginary Alps all their lives, and die in the foothills cursing difficulties which do not exist.  ~Edgar Watson Howe

How much pain they have cost us, the evils which have never happened.  ~Thomas Jefferson

When I really worry about something, I don’t just fool around.  I even have to go to the bathroom when I worry about something.  Only, I don’t go.  I’m too worried to go.  I don’t want to interrupt my worrying to go.  ~J.D. Salinger, Catcher in the Rye

Anxiety is a thin stream of fear trickling through the mind.  If encouraged, it cuts a channel into which all other thoughts are drained.  ~Arthur Somers Roche

There are people who are always anticipating trouble, and in this way they manage to enjoy many sorrows that never really happen to them.  ~Josh Billings

Only man clogs his happiness with care, destroying what is with thoughts of what may be.  ~John Dryden

Love looks forward, hate looks back, anxiety has eyes all over its head.  ~Mignon McLaughlin, The Neurotic’s Notebook, 1960

Worry is interest paid on trouble before it comes due.  ~William Ralph Inge

There are more things, Lucilius, that frighten us than injure us, and we suffer more in imagination than in reality.  ~Seneca

We are more disturbed by a calamity which threatens us than by one which has befallen us.  ~John Lancaster Spalding

We are, perhaps, uniquely among the earth’s creatures, the worrying animal.  We worry away our lives.  ~Lewis Thomas, The Medusa and the Snail, 1979

Grief has limits, whereas apprehension has none.  For we grieve only for what we know has happened, but we fear all that possibly may happen.  ~Pliny the Younger

Blessed is the person who is too busy to worry in the daytime and too sleepy to worry at night.  ~Author Unknown

Real difficulties can be overcome, it is only the imaginary ones that are unconquerable.  ~Theodore N. Vail

No man ever sank under the burden of the day. It is when tomorrow’s burden is added to the burden of today that the weight is more than a man can bear.  ~George MacDonald

Rule number one is, don’t sweat the small stuff.  Rule number two is, it’s all small stuff.  ~Robert Eliot

He who fears he shall suffer, already suffers what he fears.  ~Montaigne, Essays, 1588

Wanna fly, you got to give up the shit that weights you down.  ~Toni Morrison

Every evening I turn my worries over to God.  He’s going to be up all night anyway.  ~Mary C. Crowley

The Implications Behind the Foursquare Facts


Last night Dennis Crowley, co-founder of foursquare, told me that foursquare’s membership is now 1.7 million and growing at 100,000 per week.  He also mentioned that the game/service receives one million check-ins per day.

Pretty cool stats, and they got me to noodling…

…if 1.7 million people are checking in 1 million times, that suggests that on a given day at least 700,000 registered users are not checking in at all.

A colleague at a digital agency recently told me that the agency “required” everyone there to check in on foursquare day back in April. So… if all those people signed up in order to check in on that day, the question presents itself – how many actually used it on April 17th and thereafter?

If we speculate that there is a vanguard of 10-20% of users who are doing most of the checking-in, it seems that between 170,000 and 340,000 people are checking in 3-6 times a day.

So, the excitement is there – lots of buzz & photo opps for Dennis. The awareness is growing – Starbucks!, but usage may not be keeping up with adoption – or, to put it another way, adoption is not keeping up with registration.

There is surely a population of users who check-in only when they have something interesting that they want to announce.

There is a second foursquare topic that has crossed my mind since Dennis’ Bartiromo interview and his talk last night. With respect to privacy, foursquare points out that your check-ins, i.e., announcements of where you are, go out only to your friends and/or facebook friends and/or twitter followers, i.e., it is your choice how private or public you want to be. In fact, you may choose not to issue a notification at all.

But here’s the rub… when I check into a venue, I can see everyone else who has checked in there – whether or not I know them at all. I can also see where they hold mayorships and what badges they have. Hmmm…

Calendars… Open! Upcoming Programs, Conferences, Panels & Events


Here are some programs, conferences, panels and events that I have on my radar that you might find of interest as well.

RECENTLY ATTENDED

Mashable Media Summit – still more to watch via Livestream recordings

From On Demand to Always On – How to Reach and Engage a Mobile Audience. Limelight Networks and MTV Networks Talk Mobile Video — still available via recorded webcast and presentationWhat a difference a year makes. Remember when the iPhone had the app store market cornered? When there wasn’t a Droid, or a Nexus One? A Kin, or an Incredible? When there wasn’t a Nook, or an iPad, or a Slate? The mobile market is changing, and content publishers face a world of complexity in delivering media to audiences on the go.

Limelight Networks CTO of Mobility and Monetization Solutions Jonathan Cobb and MTV Networks Senior Director of Product Development Todd Kennedy discuss evolving market conditions, mobile strategy considerations, and real-world examples of mobile media success.

The webcast covers:

  • Media delivery to mobile browsers and mobile apps across a wide array of devices
  • A range of publisher scenarios from premium television delivery to “how-to” video streams
  • A list of variables to consider when forming a mobile strategy, as well as recommendations for implementation and monetization
  • An in-depth look at how MTV Networks has expanded into mobile delivery with many of its well-known television brands

 

Linked-N Bergen County Networking Event. Social Media Discussion Panel About LinkedIn. I was one of the panelists. Tuesday, May 18th. 6:30-9pm. Crowne Plaza Hotel, Paramus, NJ.

Registration will be from 6:00 p.m. to 6:30 p.m with networking until about 8:15 p.m. And then back by popular demand we will have another panel discussion hosted by Chris Kieff.

The food is being catered by Bone Fish Grill, and there will be a cash bar. The Crown Plaza is located at 601 From Rd next to the Paramus Park Mall and across the street from the Garden State Parkway.

You can register at the link above. The cost is $12 in advance, $15 at the door. There were 84 people at the last Linked-N Bergen County event, and we expect to break the 100 mark with this program.

Saatchi & Saatchi 7×7. Wednesday, May 5th, 2010. NYC

The Future of Publishing by WIMI (Wharton Interactive). Friday, April 30th, full day. NYC.

Traditional publishing models have been disrupted, fragmented and dissolved. For books, magazines or newspapers, new behaviors and technologies have changed the face of publishing forever. Join the Wharton Lab for Innovation in Publishing (part of the Wharton Interactive Media Initiative, Knowledge@Wharton, and Wharton School Publishing to examine the new technologies and strategies that impact all facets of the industry to help bring actionable answers to publishing executives. Conference highlights include:

Keynote addresses from Gordon Crovitz, Co-Founder of Press+ (a service of Journalism Online) and Martin Nisenholtz, Senior Vice President for Digital Operations at The New York Times Company

Panel discussions spanning the consumer, publisher and delivery of the future, the value of social media in publishing and the mobility of new content with speakers from Hearst Interactive, Google, Simon & Schuster, Condé Nast, Wall Street Journal, Ipsos Mendelsohn, Demand Media, Digg.com, Hyperion Books, Fast Pencil, Open Road Media, Outside.In, NBC Universal, Flurry, and many more
Open forum style where attendees will be strongly encouraged to engage in discussion and brainstorming in the panel workshops

Seven Guidelines for Achieving ROI from Social Media. Webinar with Geoff Ramsey by eMarketer. Thursday, April 29th, 2010

F8 by Facebook. Wednesday, April 21st from 8:30am-5:15pm – Still available via Livestream. Definitely check it out to hear about the open graph protocol and other revolutionary announcements.

re-Set: The Business Models of Tomorrow. Presented by VANITY FAIR and HARPERSTUDIO. Panelists include Seth Godin and Gary Vaynerchuk, Michael Eisner, Tom Peters and Anna Bernasek. Tuesday, April 20th, 8am – noon

Social Media Advertising Consortium NYC Salon. Wednesday, April 7, 2010 from 6:00 PM – 8:00 PM. Razorfish Offices, NYC.

Dream Cover


A colleague of mine asked me to provide some bullet points that she could incorporate into a note she is writing on my behalf. I wrote something quite mature and professional and then let loose with the following. I think it’s actually quite appropriate and simply need someone to post it on my behalf on LinkedIn. Or maybe not… In any case, here’s what I’ve written this exceedingly warm afternoon:

Karen is the most impressive, coolest, prettiest, nicest, most generous, incredible person I know. Her mind works in ways that others can’t fathom. She is selfless and makes those around her feel like they are walking on sunshine. Any client she works with experiences immediate dramatic revenue growth. I have considered moving my practice to NYC just so that we could work together more often. She is also a proposal writing machine.

In addition, Karen is the best house guest you could imagine. I have thought about getting a second home on the East Coast just so that she could visit me more often.

And most important, dogs love her. When she looks at them, their fur immediately becomes soft and smooth and straight as if it had been brushed for hours, and their teeth become minty clean and bright.

Content Is the Salt and Pepper. Social Media is the Steak.


I’ve just walked home in my doctor-disapproved pointy toed boots from a Bill Sobel event at the Samsung Experience featuring Gary Vaynerchuk, aka Gary V.

I didn’t start taking notes until 15 minutes into the talk because I was recording it and attempting to single-process by giving him my full attention. But after a bevvy of great tweetable takeaways, I broke down and pulled out my Moleskine notebook.

As with other such entries, I apologize from the start for not having digested and synthesized this, but such is the world of the blog.

All that said, here are some witty, gritty takeaways from Gary V…. Oh, but I forgot to tell you who Gary is. Now the super-digital among you will know who he is, but since I personally did not appreciate his fame (aka know who he was) until last week, I will give you a little background (from wikipedia):

Gary Vaynerchuk was born in Belarus in 1975 and emigrated to the U.S. in 1978. From a platform as co-owner and Director of Operations of Wine Library, a wine retail shop in Springfield, New Jersey, Vaynerchuk gained fame as the host of Wine Library TV, a daily internet webcast on the subject of wine.

Vaynerchuk’s informal style, described as “unpretentious, gonzo approach to wine appreciation” is in contrast to conservative wine industry norms. Vaynerchuk refers to his followers as “Vayniacs” and “Vayner Nation.” Conversely, his hyperactive on-screen delivery has caused criticism from some of the wine purist audience.

He has been featured in The Wall Street Journal, GQ and Time, and has been a guest on Late Night with Conan O’Brien and Ellen. Vaynerchuk has been described as “the first wine guru of the YouTube era,” “the wine world’s new superstar,” and “outside of Rob Parker, probably the most influential wine critic in the United States.”

He is scheduled to be a (or the?) keynote speaker at South by Southwest.

Ok, so all that said, here are some undigested Vaynerchuk nuggets:

We live in a day and age when you can care first.

This comment really made me pause and think. It’s something we’ve observed but that has not been communicated so authentically. What does he mean? Well, we are all familiar with the Twitter marketing practice of reaching out to a Tweeter who mentions your brand or yourself via a Twitter reply. Comcast set the standard, turning its reputation around from the YouTube image of a repairman napping on a customer’s sofa to the now-famous Comcast Cares program. I personally have experienced it when Zappos responded to a tweet about my positive experience with them by tweeting back that they hope I enjoy my new sneakers, and when American Express replied to a tweet about a payment mistake I had made (directing my payment to an inactive AMEX card and therefore becoming delinquent on a current one) by offering to sort out what they said was a pretty straightforward situation.

Well, this is all good business, but the way that Gary described it was much more personal. He spends, what he casually quantifies as “15 hours a day” on social media. He built his personal brand by responding to twitter inquiries about wine. “Trying to figure out what wine to serve with…” someone might write. And he would respond with a recommendation. So, good business, good marketing, yes, but what really turned my head was his description of this action, as I said: “We live in a day and age when you can care first.”

Internet people don’t buy stuff.

You know, I don’t remember the context of this, but it stands on its own with all kinds of implications and “a has.”

We live in a thank you economy.

People bought his book as a thank you for all the free stuff he had been giving them – videocasts, advice, blogging, etc. He had built a powerful loyalty and following.

If you don’t like people, you can never be a brand in social media.

He attributes much of his success to the fact that he simply loves people, which he sought to demonstrate by saying “hi” back to each person during Q&A – by name.

I am East Coast for East Coast.

I’m hoping this stands on its own – it resonated with the upper west side audience.

The Internet is only 15 years old.

Pause and digest.

Advertising campaigns should always include an interactive element to extend the story and capture the data.

Why couldn’t I have been as eloquent when asked that question, i.e., should ad campaigns include a digital element, by an advertising agency executive today?

I am obsessed with geolocation.
Sound familiar? If you can make people show up at your store if you give them something, that’s worth a lot. McDonalds knows this.

Gary has invested in Gowalla.

Pownce could have won out with Twitter if its founders had not put all their attention into Digg.

This was in response to my question about FourSquare vs. Gowalla. His response to that question was that there may be room for both players, that FourSquare has embraced the strategy of associating itself with high profile brands (Bravo, NYT, Zagat), and Gowalla has some things in the works…

And this comment about FourSquare also followed a discussion of a partnership between Starbucks and Burger King. These brands, he said, are smart enough to see the value of leveraging each other’s audience.

Smart TVs are coming.

So, summing up the trends to watch: Smart TVs, 3D TV, geolocation, augmented reality, the semantic web.

Companies need to have patience [an attribute that has served him well]. It’s about dating not hooking up. These companies are acting like teenage boys. They want to buy a company and then cash in. It’s a marathon, not a sprint.

Look at the difference in brand recognition between Huffington Post, TechCrunch and Mashable vis a vis Fast Company, Inc. and… [I can’t remember the third.] The distance is shrinking quickly.

Regarding Google Buzz: Let’s check out the neighborhood.

This in response to clients who frantically want to know what they should be doing with Google Buzz.

Regarding the iPad: Consumers are trying to figure out how to use it – that’s real brand equity.

So true. As Galbraith said so many years ago, supply creates demand. People know there must be something special about it if Apple created it, and they want it, they’re just not sure why.

Ok, the comments below are brilliant.

When asked by a client, the NHL, how they would be able to measure the success of a social initiative, Gary said, “We’re gonna feel it.” Evidently, the client was not convinced.

This led Gary to point out that we still haven’t figured out how to measure the value or success of traditional media. Now we all know the now hackneyed expression about knowing that half your ad dollars are wasted, etc. but Gary got more specific. How do we measure out of home/billboards? By calculating the average number of cars that drive by. But today everyone is on their hand held devices when they are driving.

A valid point. I think equally valid for pedestrian traffic. The people on the streets of New York can hardly navigate the sidewalks while talking on the phone let alone looking at a hand held device and also noticing the billboards in Times Square.

Ok, there’s more to say, but I’m exhausted so… hopefully… more later.

Why Teach? This Is Why.


In 2003, I taught a number of classes at the Katherine Gibbs School of New York. These included Advertising, Sales, Finance, Economics and Mathematics. Having attended college and graduate school with some of the hardest working, most highly motivated, most competitive students in the world, and having just taught a class at the prestigious Stern School at NYU, it was a culture shock to encounter a classroom of students whose attitude towards school was, for many, jaded, wary and frustrated.

While virtually all of my classmates and students at Harvard, Wharton and NYU saw their attendance at these schools as part of an educational plan created years ago and never questioned, my Gibbs students had graduated high school but had not gone on to college. Enrolling at Gibbs was, for them, a first step towards getting a college degree, or a way to actualize a dream to own their own business, “become a CEO,” create a line of licensed products, or simply move out of their role at the checkout counter of a retail chain.

Teaching these classes – particularly the large ones – was often frustrating and surprising. There was cheating, lying, real or forged doctors’ notes for missed classes, no-shows for exams, and in-class cell phone usage, talking and eating to contend with. In addition, there were competing drains on their time – families, work, and, in one case, an unwanted pregnancy. But, as many teachers will tell you, among the frustrations, there were also gems. Students whose lives were truly touched by their interaction with me and my enthusiasm and commitment. Students that I exposed to experiences that were commonplace to me but first-time opportunities for them – such as seeing a video of a ballet dancer (I don’t remember the context) or even an office environment. And many were affected by the opportunity I offered them to excel – without cheating.

At NYU, I often drilled students with practice questions for exams. I made a game out of it. During these Jeopardy review sessions, I would go around the room, presenting each student with exam-type questions. I would continue to feed each student questions until they got one wrong. Then I would ask the rest of the class to try to answer the problem and teach the topic to the rest of the class. If no one could adequately explain the answer, I would take some time to review that topic – therefore pinpointing the subjects that needed the most explanation. And, of course, there was candy involved, thanks to the generous budget of the Marketing Department.

At Gibbs, I would drill a student until he or she got the question RIGHT, keep score and reward the high scorers with magazines and other loot from my publishing jobs. And for the Gibbs students, not only were they given the questions in advance in the form of problem sets but ALL the exam questions came from these problem sets. So if they mastered the problem sets, they could master the exam. In fact, for my first class, the largest, I provided the actual exam in advance. Students had a direct roadmap to acing the exam (some with a 100% score) if they so desired. Many did not, which was disappointing and somewhat perplexing, but some did, which was a confidence-boosting, elation-creating and often first-time accomplishment for the student, one that did not come from cheating but from preparation.

Another opportunity I offered for success was extra credit. Seeking out and taking advantage of extra credit was a no-brainer for me – a habit my father had instilled in me at a young age. It still shocks me that there were students at both NYU and Gibbs that did not answer extra credit questions on exams – particularly because they were usually giveaways in which it was hard to give a wrong answer.

Well, in my current endeavor to digitize all paper in my apartment – a daunting task that initially freed up a lot of shelf space in my closet that is now populated by shoe boxes, making me wonder whether my purchase of a high-end scanner was an enabler or gateway for shoe purchases. But I digress. The point of this 6am entry is to share with you some of the interesting and inspirational responses I received from my students to these extra credit questions and to the questions I asked at the beginning of the semester in an effort to get to know the students and have them identify a goal towards which they were working.

Without further ado, here is a sampling – as written including spelling. But one last caveat, these papers do not include the questions, so I will have to surmise them from the answers.

1) What did you learn from this class and how will it help you professionally?

“I have definitely learned that listening skills are important. In the past, I was a bad listener. I would interrupt a relative or a friend when they are in the middle of their sentence. And at the job, I definitely did evaluative listening because I tried to listen but did not try to understand. Since I started my “Principles of Sales” class, I am practicing active listening; I must say that it is difficult, but it will get easier with practice.

Professor, I was not practicing active listening when you told the class about the elevator [I pointed out that two bells means the elevator is going down, one bell equals going up], but I will try to remember. I would also like to tell you that you have truly been a great influence on me. You have patience and tolerance and therefore, empathy. This I have also learnt in this class.

This will help me in my professional life because I want to have a sales career; I am in a sales career, and I will need to practice active listening so not only will I hear the words of my customers or prospects but I will also feel their emotions and sence their thoughts. I will be aware. This will help me personally because now I wouldn’t get yelled at by my relatives and friends for interrupting them.”

“From this class I have learnt to deal with customers in a better manner and how to explain the feature benefit and the advantage. I also understand what is takes to be a good salesperson not only wanting to make money but to satisfy the customers with what they need.”

“Before I took this class, marketing is very abstractive. For business, most important things are production and selling. Those are what I have though before I took this class. But I have learned selling is a part of marketing and we can not separate marketing from any business.”

Twitter Me This


Twitter Me This! That is going to be the headline for my next blog, as soon as I fully determine my point of view about Twitter. After all, I am a new media guru, so I should be fully immersed in, engaged by and adoptive of “Twitter.” It’s been around for about a year, but it’s the hot new thing. I’ve already started including it in brainstorms for my clients… (wish I could tell you…)

I actually found out about Twitter (and subsequently, Snitter) when I spoke on a panel about Careers in New Media at Columbia University, and the organizer of the event asked the students not to Twitter during the talk. Evidently Second Life and virtual worlds are yesterday’s news, replaced by… Twitter. (I do like the name.) Of course, as soon as I had heard about Twitter via the student population, I began to hear about it everywhere.

(Side note: People in new media and in marketing should procreate — or teach — just to stay on top of consumer trends.)

Within days, I heard the term mentioned multiple times by the folks at one of my most cutting edge clients: Campfire. And then in the halls of another client — the digital media division of one of the advertising networks. And I’d only just discerned the difference between a widget and a gadget! I promptly went on to Twitter and signed up to track my Campfire client and some of the Twitterers he recommended. Twitter asked me what I was doing at that moment, and I told it — it wasn’t very interesting.

So… now what? I tracked the conversation of one of the recommended writers, who was flying on Virgin America and reporting that the (very cool) in seat entertainment center now offered blog content. Well, that is kind of cool, but not necessarily the best use of my time in keeping up with important news. (Sidebar: I will someday write about the in-seat on-demand offerings on Virgin America, which are very blog-worthy.)

On a completely different note, I just arrived home from an interesting speaker event with Nina DiSesa, Chairman of McCann Erickson, who discussed her book, “Seducing the Boys Club.” (I did mention this on Twitter, so there is a thread.) It was a really nice intimate round table conversation. So little has changed since I was young and struggling with gender differences in the workplace. Oh, except that as an independent consultant, the office politics I deal with have changed DRASTICALLY — for the better. (Can you tell I’m in a good mood, which means I am very busy professionally at the moment!)

And there you have it. I really wanted to write because I haven’t in a very long time. My client’s client is blogging — though in a very different style, so I really should too. I have many topics bouncing around in my head, and I will bounce them onto the virtual page soon. I promise.