If you have not already invited Timehop Abe into your life, I highly recommend it. Timehop Abe sends me an email each morning recapping my social activity from one year before. Personally, I find this to be extraordinarily interesting. It puts things in perspective to be reminded what I was thinking about and experiencing a year before. Do I feel the same way today? Are my observations still relevant? Was I doing something particularly fun or interesting? How has my life progressed? Am I about to attend the US Open exactly one year from the last time I did so?
This morning I woke up to a quite lengthy recap of my Twitter posts from OMMA Global, which took place September 26th, 2012 – an interesting reminder on the eve of Advertising Week 2012, which includes OMMA Global. I imagine OMMA schedules during that week in order to take advantage of the energy and the presence of those from out of town. Unfortunately, for me, I prefer to sample the smorgasbord of Ad Week panels throughout the city vs. dedicating a day to OMMA Global, which is a shame.
In any case, as I reviewed my entries, I had two observations: (1) Most, if not all, are completely relevant today. (2) Some are more relevant today because the topics or initiatives were just being born a year ago and have become mainstream, such as AMEX’s foursquare program, which has now branched out into other social media such as Twitter. (I see that I quoted Zuckerberg several times. Was he there?Have I seen the great Founder in person? I don’t recall – though I could certainly look this up…)
Hence, since the majority of my observations are still of interest, I thought I would start my day by sharing them with you. What do you think? Are they still relevant and thought provoking? I have added some of my own comments.
#1 This was the beginning of an ongoing – friendly – battle for mayorship of my apartment building with my doorman, several years since I created the venue. I don’t believe that anyone else in the building has ever signed in.
#3 “Native Monetization.” I don’t recall hearing this phrase since the conference. However, a quick Google search does reveal some discussion:
“Native advertising is a new form of inventory that seamlessly integrates promoted content from brand advertisers into the fabric of a site itself. Native advertising inventory is content that’s part of the site experience rather than ads that interrupt users, such as pre-roll video ads or boxes, buttons, and banners on the corners of pages. Facebook’s Sponsored Stories are one of the largest bets on native advertising in the ad industry – a bet that’s consistent with the ad strategies of the dominant social media platforms such as Twitter, YouTube, StumbleUpon and the coming ad products from the next wave of internet elite like Tumblr and Spotify” – Dan Greenberg, TechCrunch
I hope this does not include those incredibly annoying and interruptive “Pages You May Like” posts on my Facebook news feed.
Whoops – I have a conference call in 15 minutes. More later…