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Women dominate Facebook, Twitter, Pinterest and Zynga. Men dominate Reddit, Google+ and LinkedIn. Net, net, women are heavier users of social media.
So fantastic! But… don’t blink, or this LUMAscape will be out of date. Pinterest? (posted July 2012)
67% of consumers uncomfortable with Facebook’s use of data (July 2012)
Tweet, Tweet, Tweet – 100 million strong — 21 million active in U.S.
Social Media and Recruiting:
I suspect this varies by company, e.g., a customer service/complaint/service oriented company such as Time Warner Cable, Comcast, Bank of America, etc., might rank customer support higher. As Ted Schadler wrote in “Empowered,” customer service has become a form of marketing. Think Zappos and Virgin America.