Welcome to the continuation of a day in the life of geolocation and me. Not really a day but several years. I started keeping this little journal (in chronological rather than blog order…) several years ago (three?) when I first met Baratunde Thurston and Dennis Crowley and joined Foursquare. I was so fascinated by the “game” from so many perspectives: a user, the founders, national marketers, local retailers, data junkies like myself. So, in the name of good ethnographic and social anthropological research, I started keeping this journal of my time with geolocation. I welcome you to check it out should you like to share my thoughts:
Tuesday, February 14, 2012
Little to no mention of geolocation here at Social Media Week NYC thus far. Get Glue (not really LBS) was represented on a panel. No sign of Dennis Crowley. Pinterest and Instagram (which does have a bit of a geolocation aspect) are all the talk at the moment.
Tuesday, March 6, 2012
Facebook has recently enabled Near Field Communication (NFC). Is this this first step towards social commerce such that you can transact within the social environment as you can within the Facebook newsfeed?
Wednesday, March 21, 2012
Starting in August 2011, I have posted several entries about Amex’s foursquare program. (See, for example, January 13th above.) For more insight and information, check out this live stream video of a Social Media Week panel. As a consumer, I did not realize at first that the strategy came from the B2B perspective, i.e., as a value add/service for AMEX’s small business customers (AMEX Open). The consumer insight was that AMEX cardholders, especially affluent ones, don’t want to pull out coupons or even show their foursquare checkin to a waiter or clerk. This way, by activating a special offer by simply checking in on foursquare and getting the discount credited directly to the user’s AMEX account, it can all be done discreetly (and simply). Now that I’ve got it all connected, I really like it, although… I haven’t had any relevant check-in specials pop up recently. Maybe I need to get out more.
Thursday, August 2, 2012
Dennis Crowley (the founder of Foursquare) is starring in an ad for Best Buy and Samsung smart phones. Does that mean Foursquare is in the public consciousness or that smart phones have gone mainstream. Or both? I have to remind myself that there are people who don’t have smart phones. In fact there are people who don’t have access as to the Internet, as evidenced by a public service campaign I saw recently. To the second point, I recently had a moment of insight during a recent trip to Atlanta. As I sat on the MART public transport system with my new iPad, I downloaded an app of the public transport system to familiarize myself with the journey, mapped the journey from the transit stop to my hotel, sent “text” messages to my tennis partner, checked my email, thumbed through my digital photo album and listened to music, I looked up to realize that no one else on the train was using a mobile device. Ok. One. There was one person using an iPhone. For those of you in NYC, I invite you to count the number of smartphones and tablets in use in any one car of a subway, particularly in Manhattan. I would venture to say 75-80% are “plugged in.” Very useful, of course, because it’s completely taboo to make eye contact with anyone else on the train.
American Express continues to leverage and expand its program with foursquare – and twitter. It’s expecially evident during these three weeks of restaurant week. I was pleasantly surprised during a recent visit to Aquavit that AMEX would reimburse me $5 for my $24 meal if I checked in and activated the offer on foursquare. In fact, when I check into four restaurants (on my way…), I will receive an additional bonus – $20, I believe. Today, I checked into China Grill and was devastated to realize that I had left my linked AMEX in my office! I had taken it out of my wallet to buy a cookie for someone in my office. That $4 cookie just became a $9 cookie!
Similarly, I recently checked into Andy’s Deli and received a notification that I would get $5 back if I spent $10. This is part of a “Shop Small” program to encourage small, local establishments to accept AMEX. I immediately upgraded my $3 salad to a $10 expenditure that included extra add-ins as well as two big bottles of water. Unfortunately, I realized the next day, when I unlocked a similar special at the nail salon, that I needed to click through one more screen to activate the deal. I had not done so the day before. Hence, my additional $7 in expenditures went unrewarded. I contemplated going back to buy 4 bottles of water for $7 rather than $12 but didn’t want to mess up my pedicure on the walk home.
August 19th, 2012
I’ve just been ousted as Mayor of the Central Park Tennis Center. Truly devastating after 212 check ins. I’m not kidding. 😦