I finally spent an evening (ok late night) playing with Pinterest, and I can see why it’s so addictive. So many beautiful images. It’s visual decadence and indulgence.
It’s uplifting. A great way to spend half an hour… or more. It’s also extremely easy to use with an overall positive vibe (or tone, as Pinterest would say). People are sharing things they find uplifting or attractive or thought provoking, in a light hearted way. As of now, no disturbing images. And wonderful production quality. I wonder how they control for that. Images come from the Internet, so they’re not really user generated – though they are user curated. That maintains this highly polished experience.
But what’s especially nice – it’s all about the details – is the email you get when you sign up: “Hi karenlevine,” it says, “YOU are the newest member of Pinterest, a community to share collections of things you love. We’re excited to have you as a member and can’t wait to see what you pin.” Now that’s just nice.
Twitter, of course, is also addictive, but in a different way. On Twitter, I find myself almost unhealthily aware of how many followers I have. Am I loved??? Am I respected? It’s like they days when you would come home and rush to see whether you had voicemails.
Every time I post something on Twitter, I watch to see if it leads to more followers – in that vast community of hundreds of millions of people I don’t know. Someone out there shares a topic I am interested in and felt that what I had to say merited following me.
Of course, I also look to see whether I have been retweeted, the ultimate compliment. Or retweeted my multiple people, a real head rush. And then there are the responses. The exchanges you have with someone you don’t know at all. At social media week, it was truly fun to watch people who had somehow ended up following or corresponding with each other meet in person. And because the avatars are typically photos, it makes it that much easier.