Social Media, Reese Witherspoon and Pinterest

Last night on Chelsea Lately, Reese Witherspoon admitted that she “doesn’t get” social media.  Twitter, she said, “scares me.”  And, although she knew she had a Facebook page, she thought, upon Chelsea’s suggestion, that the address is likely  (It isn’t.)

This adds credence to Terri Li’s estimation during a Social Media Week panel entitled “The New Ghostwriter” that 4/5 of celebrity twitter feeds are ghostwritten.  Terri is the Chief Operating Officer of  It’s no surprise, of course, that Reese does not manage her own Facebook page.  However… the point of this comment, and the part that is (ironically) interesting is that Reese exclaimed in the next sentence that she LOVES pinterest.

On another Social Media Week panel, Jon Steinberg, the president of buzzfeed said of pinterest: “I think it’s going to be one of the most powerful business models after Google.”  Wow, that’s big.  What happened to the days when social media and other sites took years to figure out how to monetize themselves?  In fact, Google itself took 5 years before hitting the lottery.

Images below: (top) and Reese’s Facebook page (bottom)


  1. Sometimes it’s easy to spot the celebrities that actually do update their own social media. It’s the difference between a celeb Twitter profile that is well-written and pr-focused, and a celeb Twitter profile that fumes about tabloids, talks about personal experiences, and every now and then posts something that they find themselves deleting and apologizing for.

  2. Very true. I remember when the CEO of GM started to blog – back in 2005-ish. His posts were full of typos, as he dashed them out in airports and other free moments, and that’s what made them authentic. This year, the panelists on ghost writing emphasized the importance of good grammar (within 140 characters!).

    John Hamm commented this week on Bill Maher’s show that he does not feel a need to make his private life public via twitter or facebook. It was an interesting comment in that celebs often “complain” that they miss the anonymity of being an every day person yet choose to share their private lives through twitter, etc. Though, on the other hand, Kevin Bacon did say on NPR that he enjoys being treated like a celebrity vis a vis the treatment he gets when he dons a disguise.

    I guess it is good for public figures to have their own mouthpieces to comment about misleading tabloid articles and rumors. And I’m sure many enjoy having thousands of followers. After all, someone who goes into a career such as acting must enjoy being in the spotlight at least a little.

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