This is the newest face of social media. It’s the site that no one knew much about a few months ago and everyone is talking about at Social Media Week today (February 2012). Pinterest is a virtual pinboard that lets you organize and share all the beautiful things you find in your life.
(It’s a good thing they started with the word pin board rather than cork board or bulletin board… When I was a teenager, I badly wanted my parents to turn one of the walls of my bedroom into a bulletin board! When I got to college, I learned about the magical powers of tape.)
The key element of pinterest is the focus on images. Like Instagram, it showcases one of the most important aspects of social media today – sharing photos and other images. It seems to me that Facebook has become not only Flickr but those emails you used to get with humorous graphics. It makes the site a fun place to stop off before bed.