On the eve of Social Media Week 2012, I thought I would share with you my first exposure to Twitter, back in April 2008. Who knew that a few years later I would have 575 people following my tweets and be named a top outreacher by Social@Ogilvy.
Twitter Me This
“Twitter Me This! That is going to be the headline for my next blog, as soon as I fully determine my point of view about Twitter. After all, I am a new media guru, so I should be fully immersed in, engaged by and adoptive of “Twitter.” It’s been around for about a year, but it’s the hot new thing. I’ve already started including it in brainstorms for my clients… (wish I could tell you…)
I actually found out about Twitter (and subsequently, Snitter) when I spoke on a panel about Careers in New Media at Columbia University, and the organizer of the event asked the students not to Twitter during the talk. Evidently Second Life and virtual worlds are yesterday’s news, replaced by… Twitter. (I do like the name.) Of course, as soon as I had heard about Twitter via the student population, I began to hear about it everywhere.
(Side note: People in new media and in marketing should procreate — or teach — just to stay on top of consumer trends.)
Within days, I heard the term mentioned multiple times by the folks at one of my most cutting edge clients: Campfire. And then in the halls of another client — the digital media division of one of the advertising networks. And I’d only just discerned the difference between a widget and a gadget! I promptly went on to Twitter and signed up to track my Campfire client and some of the Twitterers he recommended. Twitter asked me what I was doing at that moment, and I told it — it wasn’t very interesting.
So… now what? I tracked the conversation of one of the recommended writers, who was flying on Virgin America and reporting that the (very cool) in seat entertainment center now offered blog content. Well, that is kind of cool, but not necessarily the best use of my time in keeping up with important news. (Sidebar: I will someday write about the in-seat on-demand offerings on Virgin America, which are very blog-worthy.)”