Autumn is here, and with it, a plethora of webinars, seminars and conference. My dance card is filling up. Here are some recent and upcoming events:
“A Millennial Perspective on Diversity & Multiculturalism” – American Advertising Federation – November 9th, 2011 – various locations throughout the country
The State of Mobile Commerce – Are You Meeting Your Customers’ Mobile Experience Expecations? – webinar – November 2nd, 2011 – NYC
Featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack discussing:
- The current state of mobile commerce and key mobile trends
- Why tablet owners are a key component of mobile success
- Common mistakes that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
Advertising Week NYC – October 3-7th, 2011
Advertising Week Videos available HERE.
Future of Media Forum – October 5, 2011
MediaPost’s Future of Media Forum brings to life MEDIA magazine’s annual “Future of Media” issue by gathering together prominent executives and intellectuals from all facets of media to discuss, debate and opine about the Media Industry’s future. This intriguing roundtable discussion — moderated each year by a noted industry journalist — will take place October 5th during Advertising Week at New York University’s Kimmel Center, hosted by the NYU School of Continuing and Professional Studies.
By the American Marketing Association (AMA): “Voice of the Customer is not just about surveys anymore. Customers are interacting with your brand through multiple channels including the website, retail store, contact center and even social media. You have to understand all of these multichannel interactions collectively to develop a complete Voice of the Customer. Join us on this webcast and learn how you can easily gather and leverage data from all customer touch points to deliver a superior multichannel customer experience.
Learn how you can:
- Collect real-time customer insight across channels
- Discover and act upon emerging customer trends
- Deliver a more personal and targeted customer experience
- Increase customer loyalty and reduce churn”
The World Technology Summit and Awards, October 25-26th
“On October 25th and 26th, 2011, at the TIME Conference Center in New York City, many of the most innovative people and organizations in the science and technology world will come together for an historic gathering – the 2011 World Technology Summit & Awards (the tenth incarnation) – to celebrate each other’s accomplishments; to explore what is imminent, possible, and important in and around emerging technologies; and to create the kinds of serendipitous relationships that create the future.
The majority of Summit participants are either current WTN members (primarily winners/finalists from previous World Technology Awards cycles, as selected by their peers as those doing the innovative work of “the greatest likely long-term significance”) or 2011 World Technology Award nominees. A combination of keynote talks, panel discussions, and breakout sessions… and potentially-career-altering-networking opportunities over two days concluding with a gala black-tie Awards ceremony on the second night held at the United Nations.”
How IP Geolocation Can Turn Your Local Marketing On – webinar – September 28th, 2011
“It’s a proven fact that located messages perform better overall but there is a discrepancy when it comes to online ads. Currently, online CPSs are far below their offline counterparts (TV, radio, direct mail), and this correlates to the fact that half of all advertising is bought at the local level but there is no scalable way to reach consumers locally online. For brands, targeting consumers locally is an essential and effective part of marketing as 80% of consumers’ disposable income is spent on businesses within 10 miles of their homes.
Advertising networks and online properties are boosting efforts to engage in increasingly local campaigns as clients are requesting geographically targeted ads. IP intelligence provides the ability for super-niche targeting, allowing brands to create/provide the most relevant and engaging adds as it provides unique information about web browsers. This increases marketers’ ability to reach their customers by targeting both business type, and consumer location, IP intelligence provides geographic, demographic and business information so that brands can effectively reach customers online the way direct mail and billboard ads are used to work offline. Marketers will be able to zero in on trends, demographic information and cultural aspects to best target consumers.
Key learning points that audience members will take away from this webcast are: What is the need for geolocation targeting? What are the statistics of geolcation effectiveness on advertising? ROI? What are some marketing strategies that I can implement around IP intelligence?
Speakers: Miten Sampat, VP of Product Strategy, Quova. Steven Cook, CMO, Co-CEO, i.e., healthcare. Alli Libb, Moderator, AMA.”
OMMA Global – September 26-27th, 2011