Who’s Tweeting Now?

This is a Twitter-like blog post about who’s doing interesting things with Twitter:

  • A program called TweetDeck purports to integrate social net platforms. (Jed Dineen, April 16th, 2009)

  • Love this video created for Sprint Now network (4G) – cool stats, visuals – “233,267 people just twittered. 26% of you have no idea what that means.” (April 7th, 2009)
  • Twitter co-founder Biz Stone interviewed by Stephen Colbert (April 3rd, 2009)
  • Caldwell and Banker paintings have facebook pages, blogs and twitter feeds (April 1st, 2009)
  • Met someone who is creating a twitter-based dating service (April 1st, 2009)
  • 100 Twitter tools: http://tinyurl.com/bbkxtb (via @addthis) (March 11th, 2009)
  • Evidently Twitter traffic jam was due to Skittles making its home page its Twitter site (March 3rd, 2009, Facebook salesperson)
  • I’m told that “tweeting” is the term used for posting a Twitter entry, while “twittering” is the term for reading posts – Cathy Smith, May 2009
  • Ian Williams (Twitter co-founder) talking about Twitter’s origins and evolution, which has been driven by the way users have adopted and adapted the technology – TED conference, February 2009
  • Twitter Value application puts a value on on a Twitter-er based on the quality of the person’s network of followers – very interesting BusinessWeek cover story: What Are Friend’s Worth. (I’ve listened to the podcast with journalist Stephen Baker and editor-in-chief John Byrne.) Interesting observation: Yahoo! found that people who IM with each other (via Yahoo) are four times as likely to click through on the same ad as someone outside this circle.
  • Dennis Leary asks us to use our “Tweety Pages” (as well as our ‘Facey Spaces” and “Bliggidy Blogs”) to tell our “book wormy anti- boob-tubey” friends about Hulu so they can watch free TV on the “one screen you drag around with you everywhere.” Well written, well executed, thought provoking campaign with a variety of star-driven executions.
  • On May 30th, I tweeted the following: “Recently discovered & love this website/podcast series/service: http://www.yogadownload.com/ 20 mins of yoga when I don’t have 2 hrs for gym.” Almost immediately, the following Twitterers started following my tweets: “Everything Yoga” and “Snack Sound.” I, in turn, checked out what they had been tweeting, found it of interest, and started following them. Pinpoint targeting based on behavior and proclaimed interest. Clearly, these other Tweeters have filters in place that notify them when someone uses a relevant key word. And that’s how it works.
  • 10% of Twitter users create 90% of Twitter activity (Harvard Business Review, June 1, 2009 )
  • Onion Web Editor and Huffington Post Blogger Baratunde Thurston created a satirical Twitter Feed called @The Swine Flu and executed an integrated campaign that included FaceBook, which he said is more viral. I have embedded the video “Everything I Needed To Know About Social Media, I Learned from Being @The_Swine_Flu” from InternetWeek; however, I should warn you that it has explicit language:
  • Twitter.com had 17.6MM unique visitors in May 2009, up from 600,000 in 2008. This compares to 70.3MM unique visitors for Facebook and for MySpace (17.28MM and 17.25MM respectively). (ComScore, June 15, 2009)
  • Putting Twitter into Banner Ads: “Volkswagen banners include a Twitter evaluator that will match users to a VW model based on the content of their Tweets. After you enter your Twitter name, the banner trolls through your recent updates, even floating recent keywords in the banner before arriving at a car.” Crispin Porter campaign – summarized by Brian Morrissey, Ad Age, June 18, 2009
  • Determined to change the negative perceptions about the plastics industry created by its critics and opponents, the Society of the Plastics Industry Inc. is getting ready to launch its social media-based Internet campaign aimed at the 50 million people in the millennial generation. The major thrust of the multifaceted educational and outreach campaign will be Internet-based and social media venues like YouTube, flickr, myspace.com, reddit, dig, friendfeed, twitter and blogs to provide information and create conversations among 18-28 year olds. (June 22, 2009 – PlasticNews.com, July 7, 2009 – Ad Age 3 Minute Podcast)
  • A Twitter conversation between Coke and Pepsi… (more later – heard about it from a colleague at Razorfish)

This post was originated April 16th, 2009 and is being continuously updated.


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