I Want My Allman B – And I’m Willing To Pay!

How unreasonable is the idea of getting paid for your digital content or services? Let’s see who’s doing it:

Moogis: Video streaming of Allman Brothers concerts – $125 annual subscription, $15 for individual concerts. Moogis offers subscribers streaming video access to entire live concerts, both in real time and on-demand from its archives. Moogis.com provides a gathering place for subscribers, a social website where fans can create their own profiles, join discussion groups, hang out with like-minded folks and “share the communal experience that music inspires.” Quote from one subscriber: “I was able to get an early bird discount of $100 when it first came out. It was the best $100 I’ve spent.” Clearly, people will pay for value and for things about which they are passionate. (June 2009)

Flat World Knowledge: Offers free online college text books and charges for premium options and services. Students can review the books for free or pay as little as $20 to print out a tome or $30 to download an iPod-ready audio file. Other paid services include open source student-generated study aids fueled by creative-commons licensing. Teachers can also customize text books for a fee. As of October, the company had signed contracts with 29 authors to write some 20 books. It recently raised $8MM in venture capital funding. Keep your eye on this. It’s extremely exciting and disruptive. (June 2009)

ESPN Magazine: Put everything behind a paid wall as explained here – “ESPNTheMag.com and ESPN Insider Merge: ESPNTheMag.com has hooked up with the folks at Insider to create a sports content supergroup, where Insider’s traditional next-level analysis is paired with ESPN The Magazine’s unique storytelling and insight. As of Friday June 5, ESPNTheMag.com ceased to exist as we know it, but the site’s signature pieces and voice continue to live on the Insider page.” Existing Magazine subscribers can upgrade to ESPN Insider at no extra charge. Non-Magazine subscribers are invited to, “See what you’re missing at ESPN Insider.” (June 2009)

Guide to Trekking Locations in the U.S. (Gorp?): $50 per year – I am told that a printed guide book turned out to be more helpful (e.g., finding hiking trails that are dog-friendly). Only benefit to online subscription is being able to print out a few pages rather than carrying or photocopying book. Also, info about other regions of the country, but that was not relevant because the hiker I spoke to only hikes locally. Net, net, it wasn’t worth it for her. It’s all about execution. (June 2009)

20 Minute Yoga Download Podcasts: Voluntary micro-payments via paypal go to charity (May 2009)

Weight Watchers: Weight Watchers Online is a customized online weight loss plan that you follow step-by-stop completely online. You manage your results at your own pace, on your own time. It (a) includes a set of interactive tools to help its members stay on track, (b) manages weight loss daily and (c) provides customized sites for men & women to meet individual needs. There is a sign up fee of $29.95 and a monthly fee of $16.95. (June 2009)

Teri’s List and Grocery Game: Teri’s list provides “rock bottom” prices on a range of grocery products each week and matches them with the manufacturer coupons to help the user get the best savings at the user’s local supermarket. The Grocery Game utilizes databases that track manufacturers’ coupons along with weekly sales and specials, both advertised and unadvertised. It then presents this analysis in a quick reference format on the Internet each week. Members log in to access and print the info and offers. Here’s an explanatory video. (June 2009)

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