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You Can't Market Financial Services To Women
Before you jump to conclusions -- and all over my head -- read first, and then let me have it if you're so inclined.
There's renewed talk these days in financial services circles about "marketing to women."
Renewed, because I remember that 11 or 12 years ago, in the height of the dot-com boom, start-ups emerged dedicated to providing financial services to women (I still remember Jennifer Openshaw coming into our offices telling us about the Women's Financial Network).
"You Can't Market Financial Services to Women:" I am currently exploring the issue of whether financial institutions are or should be marketing, communicating with and developing products and services for women - particularly in the digital and social arena. I found this article and the large number of comments worth sharing.
Categories: Advertising, Marketing, Marketing Strategy, Strategy
Have you heard of Daily Worth? They are the daily candy of financial services (for women) – worth a look. It is an interesting topic.
I had not. Thanks for sharing., Really interesting. I see that Barclay is marketing its new crowdsourced/social credit card there. I gather from that they they are targeting women and leveraging the fact that women are more socially networked.