Month: July 2010

Microsoft Launches Bing Entertainment – Guest Article


This article was written by Ethan Lyon, Senior Writer of Sparxoo, an agency specializing in digital strategy, branding, and marketing.  It was originally published on June 24th, 2010.

Riding on news of Google’s new online music store, Microsoft’s Bing is making updates of its own. The search engine that could has finally caught up to Google in search quality, and now wants to entertain. Bing’s strategy is to contain users within the site by aggregating small bits of information across the web into one, centralized Bing-branded page, versus Google’s strategy to direct users to third party sites, such as Wikipedia, YouTube (a Google site), Last.fm, etc.

Microsoft’s search engine is implementing this strategy with the launch of its Entertainment feature. Entertainment aggregates multimedia content to a safe zone in an accessible and fun way. According to Bing, users want a trusted, single source for entertainment. Seventy six percent of people use search to help find and navigate their entertainment options online, but only 10 percent say they have a trusted place to go, writes Bing. The search engine’s new Entertainment feature hopes to capture the 90 percent of users without a trusted online “safe zone.”

Aggregating small bits of information across the web certainly takes the pain of browsing third party sites. Creating a centralized information hub could have some significant advantages over Google. To illustrate the UI differential, we performed a simple search for The Replacements “Unsatisfied” into Bing and Google:

Bing enables users to drill down within the search engine, versus leaving it for other content offerings by:

Aggregating relevant content into one, centralized location — Click on the first song and Bing will gather all information about that one song, including lyrics, the mp3 (not currently functioning yet), albums and movies where the song appears, other artist recordings of the same song and platforms to purchase the song. To view the information on Google, users must click on third party or non-branded Google sites.

Prominently displaying curated information — Bing prominently displays all entertainment in one, well-designed, upfront section whereas Google’s multimedia content is fragmented within the results. The song mp3 is the first result, followed by a link to Last.fm, Wikipedia, Lyrics Depot and finally video.

Enabling site previews to ensure the resource is safe — Bing’s research indicates its users are wary of unfamiliar sites, so the search engine provides previews with key text and link selections. Google users, on the other hand — who might not be as paranoid — click the link based on one or two summary lines.

While Bing has a meager 12 percent market share versus Google’s 65 percent, Microsoft is innovating, updating its UI and trying to get a pulse on user needs to grow. Microsoft’s recent Entertainment feature is the latest example of the tech giant’s drive to be top dog and could eventually make Google take notice. Here at Sparxoo, we have criticized Microsoft’s lack of innovation in mobile, browsers, tablets and strategy, but this is one case where we have to tip our hat for heading in the right direction.

Oh, No He Didn’t! – more digital dating misfires


Those longer-term followers of my blog know that now and again I like to revisit the land of digital dating for some comic relief and sincere dismay.

Well, a friend of mine has been kind enough to share some more memorable – as hard as she might try to forget – online openers and closers…

We’ll start with a witty reference to Match.com’s compatibility score:

“I’m quite smitten with you.  Too bad we’re 54% enemies.”

I don’t think that got him very far.

The next one started with the subject line: “Interested?”

“Hi, You are pretty and intelligent but you have never been married.  Why?

I am nice.  I am looking for someone who loves me and calls me every day.”

She didn’t call.

And finally, this note from a suitor who had garnered himself an actual email exchange with my friend:

“Please excuse my tardy reply but I’m actually getting hernia surgery today. It’s not very serious and I should be in and out of the clinic in under 2 hours… A friend of mine got the same procedure done 6 weeks ago… and he suggests, as does the doctor, that I don’t do anything strenuous for 2 weeks so………see you in August maybe? cheers.”

What, she wondered, had he planned for their first date?

Another friend had her boyfriend of two months  break up with her via text message.  And while this may seem comedically cliche – a la the George Clooney film “Up in the Air,” or fictionally dumbfounding as in the famous “Sex in the City” sticky note breakup, she actually found it quite time efficient.  Does any of us really want to have that face-to-face breakup talk?

The Guy:  “… Here, I am reading and enjoying some time off.  Nothing happened today, which was very nice actually.  I’m trying to find a way to get more time into my life, and realize that I need this badly.  Be well and talk to you soon.  Thanks for understanding.”

My Friend:  “Wow.  Ok.  Did you just break up via text?”

The Guy:  “No but I think I need some time off.  I have realized that there are some large diff in our personalities, it is not out of malice or hate. But am figuring out the best way to resolve it.”

Uh, I think he just did.

 

If you’re interested in more digital dating stories, click here.



Going Out or Getting Glued? – the newest must-have social app



 

I’ve just met the Mayor of the digital agency where I’ve been working. She recognized me as I was eating my 4-Minute FreshDirect microwavable meal and said, “I see you’ve been checking in on foursquare.”

Game on?

Actually, she seems quite nice, and I’m not just saying that because she might read this.

Evidently, there is a little bit of history behind the mayorship here. There was someone who held the post for some time, whilst three others competed to oust him. Finally, two of the competitors gave up and stopped checking in completely. Meanwhile, he left the agency, and hence the keys were passed to the woman I met by the microwave.

As we continued to chat while she heated up her Parmesan meatballs, I asked whether she was also a user of Get Glue, which she said, seems to be especially popular among her friends on the West Coast.

From what I can tell, GetGlue is foursquare for people who don’t leave their homes/apartments. You get to check in to entertainment activities like TV shows, like them and rate them. Lordy!

Specifically, as the founders describe it on their site, “GetGlue is an innovative social recommendation network for movies, books, and music. The GetGlue website provides a recommendation stream based on personal tastes, what friends like, and what’s most popular right now. The GetGlue browser addon brings filtered friend reviews, personal recommendations, and contextual content to popular sites around the web, such as Wikipedia, Amazon, IMDB, and hundreds more.”

You can use GetGlue by visiting the GetGlue.com site, by downloading the browser add-on for use on pages around the web, or by downloading the iPhone app. When you visit pages about books, movies, music, etc. you can click thumbs-up or thumbs-down on things you like or dislike. GetGlue will then suggest books, movies, music, etc. based on your personal tastes and what your friends like.

Evidently, the online/mobile application/website experienced 800,000 ratings/check-ins in the six days following the launch of its iPhone app, which, I’m told, is a big deal. One of the founders wrote recently that the lion’s share of the 800,000 number is ratings with check-ins averaging 1-5 per minute.

I started hearing about getglue a few weeks ago and in just the last 24 hours, it’s been ALL OVER Twitter. I guess I’d better give into peer pressure and download it. Plus, it sounds good because I consume a lot of media, e.g., tv… so it should be interesting.

I don’t think it would be so good for Dennis Crowley though. He seems to use foursquare predominantly when he’s out and about – and doing exciting things like watching the Spain-Germany World Cup match. Am I jealous???? Well, ok, just a little.

Marketing an iPhone App – What a Difference a Year Makes in a Digital Media World


What a difference a year makes!

I first posted the blog entry below about marketing an iphone app on May 27th, 2009.  In it, I included all kinds of informational tidbits that make me feel nostalgic as I reread it and basically make the point – what a difference a year makes in the world of digital and mobile media.

As I watch the iPad spiral to unforeseen levels of penetration in just the first  few weeks of its life – so high that distribution abroad was delayed in an attempt to meet domestic demand.  Would we have predicted that a year ago?

As I ogle over each new HTC Droid, as the number of application stores reaches 5+, and as the number of Droid applications is expected to surpass those for iPhones this year, I thought it was worth pulling it up for old time’s sake and to notice what a difference a year makes – and also what has stayed the same. So, in the interest of time – as I have important meetings at 2pm and 4:30pm, here are a few data points for thought:

  • Mobile ad sales accounted for approximately $391 million in 2009 and are forecast to reach $561 million in 2010 (Zenith Optimedia). Of course, this doesn’t begin to take into account content revenue: music, video, applications, etc. or usage charges: text messaging, data, voice (remember voice?)
  • The global market for mobile applications reached $10 billion in 2009. (Didn’t see that coming in 2006!) – Juniper Research
  • Apple sold 1 million iPads in 28 days and more than 2 million in less than 60 days.
  • It took 74 days to sell 1 million iPhones.
  • As of May 3, 2010, 12 million iPad applications had been downloaded and 1.5 million eBooks (Steve Jobs)
  • There are 250,000 iphone applications – as of June 26th, 2010. Last I checked, there were 200,000 ipad apps. Given those #s and a current Android app count of 50-60,000, there is no way – in my opinion – that Android apps will overtake Apple in 2010.Any major – or even minor – brand is remiss – I would suggest – if they do not have or plan to launch a mobile application.
  • While some predicted that there would be 150,000 Android applications by the end of 2010, the number is currently closer to 60,000.  That may provide insight into the assertion by a Motorola exec during NYC Internet Week that WAP sites are superior to apps – though, in fairness, each has its advantages and disadvantages.
  • iPhone users are more likely to use apps than websites; that’s flipped for other smart phone users.
  • 65,000 Android phones ship daily (Eric Schmidt, May 17, 2010 via AndroPhones.com)
  • Android phones were not around a year ago
  • Unlike iPhones, Android phones have multiple manufacturers including Motorola, HTC, LG, Samsung and Sony Ericsson, and are available through multiple carriers.
  • The term is no longer “iPhone App” but rather “Mobile App.”
  • The term is no longer “iPhone” but rather “Smartphone.”
  • Smartphone penetration reached 21% of wireless subscribers at the end of 2010 and is expected to pass the 50% mark in 2011. (Nielsen)
  • Nearly three quarters of all physicians own smartphones. (Manhattan Research, Q1 2010) - that’s a penetration level nearly four times that of the general population!
  • 14% of mobile customers have downloaded an app in the last 30 days. BlackBerry, Palm and Windows Mobile users have between 10 and 14 apps on their phones, with RIM on the low end of the scale. Android users average 22 apps, compared to iPhone owners who devour, as Steve Smith of Mediapost puts it, 37 apps.
  • As of May 2010, Apple is larger than Microsoft.

(For more mobile facts and observations, visit my post: Mobile Facts Change So Fast! – a repository for key mobile stats)

And now to our formerly scheduled blog posting:

POSTED MAY 27TH, 2009

I recently attended one of Alan Brody’s iBreakfasts – “iPhone Apps & Mobile Platforms.” The panelists were Eric Litman from MediaLets, Ken Engels from Curious Brain and Alex Muller from Slifter. And it of course, got me thinking about iPhone apps. So here are some of my thoughts:

FUN iPHONE FACTS

How Many Phones?

There are currently 40MM iPhone and iTouch devices (15)

17MM iPhones had been sold as of March 2009. (1)

Nearly 4MM iPhones were sold in the 1st quarter of 2009 – representing growth of nearly 125% vs. 2008. (8)

During the first three months of iPhone 3G availability (3Q 2008), seven million phones were sold, exceeding the six million first-generation phones sold in 1 1/4 years. (8)

26% of U.S. smart phone users have iPhones (35% have Blackberries). (3)

Where Are They?

iPhone applications are available in 77 countries. (7)

There are 500MM people with mobile phones in India…(5)

How Many Apps?

As of April 24th, 2009, 1 billion iPhone applications had been downloaded – 9 months after the launch of the store. (4)

On June 8th, Apple announced that there were 50,000 applications in the iTunes Store – up from 35,000 in April (7). At the OMMA Video conference on June 17th, I heard estimates of 54,000 by Gordon Borrell and 57,500 by Marketspace Senior Advisor Andrew Heyward.

As of April 15, 2009, 25,000 different iPhone apps had been downloaded. (6)

As of June 12th, 2009, 15 of the top 20 free and paid apps (top 10 free; top 10 paid) were games

The iPhone Applications Store model of centralized distribution is unprecedented.

It takes one to two weeks for a new application to be listed by Apple (if approved).(9)

What’s Up with UrbanSpoon?

UrbanSpoon was one of the top applications downloaded in 2008.

Following favorable reviews from Macworld, TechCrunch, and even the New York Times, the free app racked up 300,000 downloads and over 6,000,000 shakes within the first 10 days.

In October 2008, UrbanSpoon began selling advertising on the application through a platform/ad network called AdMob that specializes in mobile advertising.

UrbanSpoon had already achieved 1MM downloads when it was approached by Apple to be featured in the Apple iPhone commercial. One month after the November commercial hit the airwaves, UrbanSpoon’s downloads had jumped to 2.2MM. (10)

The UrbanSpoon iPhone application was originally introduced to drive traffic to its website. Its founders estimate that if they had charged for the application, e.g., $1.00, downloads would have been reduced by 90%. (11)

UrbanSpoon was recently purchased by IAC.

How Much Are They?

Most iPhone applications are paid apps. (12)

However, the top 10 free applications made up 7% of downloads as of December 2008. (13)

iPhone paid apps range from $.99 to at least $6.99 (e.g., BeamMe Pro). (14) The average price is $1.00 – $1.50. (12)

Apple takes 30% commission for paid applications. Apple’s estimated revenue from app sales is undisclosed, but estimates range from $70 million to $160 million. (14)

What’s Next?

Web 3.0 is here. The iPhone 3.0 enables in-application purchases (7)


RECOMMENDATIONS FOR MARKETING AN iPHONE APPLICATION

ASO and ASM:

I have coined two new phrases: Application Store Optimization (ASO) and Application Store Marketing (ASM). These are core elements of iPhone application marketing.

Where do people go when they are looking for information and answers? Google – the “Q-Tip” of Search. Where do people go when looking for an iPhone application? The App Store – the centralized, exclusive source for iPhone Applications.

There are two goals: (1) turn up high on the results page of an app store keyword search (e.g., subway map, weather) and (2) be part of a “Top 10″ list (e.g., games). 80% of downloads come from the top 100 applications. (16)

If you can’t accomplish this organically, then go for Application Search Marketing (ASM) by paying to be a “Featured” application. As with SEM, ASM can be used to jump start organic search.

The key concept to remember is that popularity breeds popularity. Once you achieve a high ranking, take advantage of it. The one time you are guaranteed inclusion in a Top 25 list is when you are introduced, so support your application when you launch it, and focus your efforts.

If you are going to spend money advertising your application, then you are better off with one heavy push, i.e., buy your advertising all in one day rather than by sprinkling it around.

The “What’s New” and “Top” lists are said to have rolling 24 hour windows. However, Apple has been continuously changing its algorithms.

Other Applications

A good strategy is to get included in other applications. This can be done by purchasing ad inventory through a third party or through partnerships. Creators of gaming applications often maintain a portfolio of games, using each one as a platform to promote the others. Whatever your application, it’s important to target people who like a similar or complementary application.

Website Promotion

If you have an online presence, you can promote your mobile application on your own website. This can include deep links that can be emailed or texted to a mobile device or that links to the iTunes Store.

Social Media and Editorial Reviews

Develop a strategy for getting positive coverage: editorial and user reviews, blogs, Twitter, etc.


Consider Giving It Away

As with other content providers, the developer of an iPhone application is faced with a tradeoff: (a) give it away to get broader adoption (b) sell it to get revenue and recoup costs. Consider giving away your initial version; it will get downloaded by early adopters who are sure to give you feedback in the form of reviews within the Application Store. Once you’ve refined the application and gotten some word of mouth, transition to a paid model (grandfathering the early adopters). Additionally, you can give your first release away for free and then charge for the 2nd generation premium or “pro’ version. BeamMe went from free to $6.99.

OBSERVATIONS

iPhone applications are characterized by the early fervor of a new space, and there are low barriers to entry for a new iPhone application

More than one in four smart phone users have iPhones; Verizon needs to take this situation seriously as it evaluates whether to reach an arrangement with iPhone once AT&T’s exclusive contract expires. A Blackberry representative recently told me that because only 7.4% of computers are Apple computers, there is limited incentive to create software for Mac users, e.g., a working program for synchronizing a Blackberry with a MacBook. However, if Blackberry can’t offer a viable solution, Verizon will lose customers to AT&T and iPhone, despite the fact that Verizon offers dramatically better phone courage. If Verizon continues to let this happen, they are missing a big opportunity.

HOW’D THEY DO?

In early 2006, I wrote a presentation about the mobile space for a multi-platform publisher that included forecasts of mobile advertising and marketing revenue by a range of media pundits. This is what they forecast for 2009:
- Visiongain: $602MM (55% compound annual growth rate)
- RBC Capital: $1.5 Bn (101% CAGR)
- McKinsey: $250-$750MM
- eMarketer: $434MM (20% CAGR)

(As it turns out, mobile advertising revenue for 2009 was $391 million – Source: ZenithOptimedia, “Advertising Expenditure Forecasts,” provided to eMarketer, December 8, 2009 – it seems that eMarketer wins the forecasting contest.)

The wide-ranging projections could not have foreseen the iPhone application revolution, that provides increased opportunity for paid listings, sponsorships, cross-promotion, affiliate marketing and display advertising. That said, the majority of mobile revenue comes from text messaging. (12)

Sources: Eric Litman, Alex Muller, Ken Engels and Alan Brody, Network World, Zueo, Christian Science Monitor, Articles Base, eMarketer, Tata, Steve Wax of Campfire Media, Stuart Farr of Not for Tourists

(1) March 24th, 2009
(2) January 28th, 2009 – while some of the difference between the 15MM and the 17MM numbers may be due to purchases made between January and March, some is likely attributable to iPhone owners who have purchased more than one iPhone – likely trading up from version 1 to version 2
(3) March 2009 – eMarketer, Skype survey
(4) 1 billion as of April 24th, 2009 – Apple.com – remember that iTouch users also download applications –> approximately 22 per device
(5) Tata – 92nd Street Y panel, June 2009
(6) Are there 10,000 iPhone applications that have never been downloaded?
(7) 35,000 as of April 24th, 2009 – Apple.com
(8) Apple financial report
(9) June 8, 2009. Recent applicant
(10) Ethan Lowry, founding member of UrbanSpoon, one of the most downloaded iPhone applications of 2008. Mobile Crunch, December 5th, 2008.
(11) October 30, 2008 – Seattle 2.0, Kevin Leneway
(12) iBreakfast panel
(13) Mobile Crunch, December 5th, 2008 – estimate by Greg Kuparak
(14) ClickZ, May 22, 2009
(15) Apple, June 8, 2009
(16) Gordon Borrell, CEO, Borrell Associates, Inc. – OMMA Video Conference, June 17, 2009

Geo-Tagging: What Are Thou To Me? – Part III


You have now entered Part III my ongoing journal of my life with foursquare – tracking the personal, sociological and historic milestones associated with the rapidly growing service/game/application.  Check my archives for Chapters I and II.

Tuesday, June 1st, 2010

Foursquare is losing its allure as the time it takes to check in increases. If I can’t check in before the subway train arrives, then spending my time on the platform waiting for foursquare to load is not a good use of my time. I understand that check-ins have gone from one per second to 100 per second, so I’ll be patient and wait for the foursquare team to catch up, but the situation definitely reduces the fun factor and the usability quotient.

One of these days, I’ll start a new entry about the commercial applications of foursquare and location tagging. In the meantime, here is an interesting example from May 3rd of what Pepsi is doing. Recall from a prior posting that the beverage manufacturer’s Bonin Bough said on a SMAC panel that if a startup like foursquare has an attractive concept, Pepsi will not dismiss the venture as too small but rather might find a way to bring it to scale. In this case, it looks like Pepsi has gone rogue:

Pepsi to Roll Two Geo-based Loyalty Efforts for Mobile

By Brian Quinton

Beverage maker Pepsi has announced that it will roll out two location-based mobile campaigns to offer discounts and loyalty points to consumers who use them to patronize nearby restaurant partners.

In the first, slated to launch in mid-May, the beverage maker will roll out Pepsi Loot, an iPhone app that will use the geo-location abilities of users’ mobile phones to identify and direct them to nearby restaurants that serve Pepsi beverages, both chains such as Taco Bell, Pizza Hut, IHOP, Popeye’s, Dairy Queen and Arby’s and also participating independents with Pepsi on the menu.

Users who find these locations, or “Pop spots”, with the app and go there will then be encouraged by both mobile alerts and in-store signs to “check in”. Users that check in at three pop spots will earn “Loot” loyalty points that can then be redeemed for music downloads from Universal Music Group, behind-the-scenes video content for mobile phones from Loot featured artists like Jamie Cullum and Katherine McPhee, or discount and free-food offers from Pop Spot member restaurants.

Thursday, June 3rd

56 people were checked into Bryant Park yesterday afternoon. That’s crazy! I wonder how many people are at this one square block park at any one time. A sign of warm, sunny, weather and a reflection of how fast Foursquare is spreading on this little island called Manhattan.

Tuesday, June 8th

Starcom MediaVest starting to show up on a regular basis as top trending venue during the day. 15 people today at 11am.

I have been wondering whether the Cirque du Soleil that is currently resident at the Beacon is something I would want to see. Yesterday, when I checked into a parking meter near my home, I got a pop up from Anna O. recommending it – though she did comment on the clowns, and I am more interested in the performance/acrobatics/skill elements of CdS. I will text for more info. That also reminded me that I should check the “Tips” from the Beacon for more info. The only potential downside is that people tend not to leave negative tips, so it will be a bit biased.

Slowness of checking-in continues to be a downer. I guess it’s understandable given that foursquare is nearing 1.6 million users

See interview with founder Dennis Crowley from the Mashable social media Summit

Monday, June 14th

DVR’d Dennis Crowley’s interview with Maria Bartiromo. Need to watch and/or record it before Time Warner Cable comes by to fix my cable service.

72 people were checked into the Twitter Conference (TWTRCON NY10) this morning. 50 people were checked in at the Tony’s last night. Sometimes 4SQ alerts me to a place for me to go, or motivates me to get somewhere – such as the Internet Week Expo – but sometimes it’s too late to make plans for it, or I just don’t have the access, which sometimes makes me sad – I admit. Green eyed FourSquenvy.

I realized that it’s probably not a good idea to check in somewhere that it’s illegal to be such as Central Park at 1am. In theory, the Park police could monitor it. I know that they leave tips about venues within the Park.

I sincerely believe that foursquare could be the next facebook. According to what I’ve seen thus far of Dennis’ interview, they do not yet have a working biz model, but are building up the audience, participation and data to have a truly powerful monetization machine (in my own words).

Tuesday, June 15th

It must be summer in Central Park because I’ve seen Delacorte Theater (Shakespeare in the Park) and Summer Stage trending over the last week.

Wednesday, June 16th

Today is the day that someone other than myself checked into my apartment! It was the second place she had ever checked-in, the first being the cafe where we had tea. This hereby justifies – in my mind – my creating a venue for my apartment building.

Thursday, June 17th

This evening a friend emailed about a party at Bar 420.  Aha.  That must be the bar I saw trending – for an instant – back in March!

I would like to have a party that’s big enough to trend.  At this point, I could accomplish it with 5-10 people, but by the time my birthday comes around, and my smartphone-phobic friends sign-on, well…

Wednesday, June 23rd

It seems there was an earthquake in Canada-Michigan this afternoon that was felt as far as New York.  Surfing around Twitter, I was able to ascertain the time of the quake.  1:41pm.  Where was I then?  Well, my foursquare history answered the question for me!  I was coming out of the subway on West 72nd Street.  That explains why I didn’t feel it.  The NY subway always feels like an earthquake.

 

Motorola Droid X Heats Up Competition with Apple – Guest Article


This article, first published on June 21st, is by Ethan Lyon, Senior Writer of Sparxoo, an agency specializing in digital strategy, branding, and marketing.

Google and Motorola will create some sparks with the timely announcement of their new Droid X, merely 24 hours before Apple’s new iPhone 4 in-store release on June 23rd. Coincidence? I think not. It is the latest in a battle to compete with the smartphone market’s top dog, Research in Motion.

Apple’s clearly ahead of Google, with 28 percent of the US smartphone market share compared to Android’s 9 percent. According to one Morgan Stanley analyst, Apple has potential to grow from around 30 million users today to nearly 100 million total users worldwide by the end of 2011.

The Android could give Steve Jobs worry though, as the Motorola Droid X sports many of the same features as the iPhone 4 and uses an arguably faster and larger carrier, Verizon. Should Apple be shaking in its boots? Tech experts weigh-in on the Apple / Android debate:

Motorola Droid X’s new features rival that of Apple’s iPhone 4, while Apple’s release has been tainted by poor reviews and embarrassing tech malfunctions.

“Apple’s stint with iPhone 4 has been already tainted by negative stories and all sorts of rumors. At Apple’s WWDC we saw how iPhone 4 failed to connect to Internet due to heavy WiFi congestion… The ad placed on the Verizon’s website indicates that Droid X would be loaded with some fantabulous features including 4.3-inch display device, HDMI output and Android 2.1 OS. It will also have FWVGA 854 x 480-resolution screen, giving a crystal clear image. The Droid X features apparently stand toe-to-toe with Apple’s iPhone 4.0.” [USA News Week Blog]

Motorola Droid X still has the Verizon advantage over iPhone’s exclusive AT&T contract and could spell long-term disaster for Cupertino.

“Apple can withstand the calls to move to multiple operators for the moment, but if Android keeps growing quickly Cupertino may have to consider making its device available in the United States on more than one network. Advantage: Android.” [PC World]

Apple’s iPhone has one operating system across a few devices, whereas Android has many versions of its OS platform for many phones — making it confusing for the end-user to determine whether their phone receives an update

“Apple has just one operating system available for sale at a time, and until recently it made iOS updates available to almost all of its older hardware… [Android] suffers from a multiplicity of available devices with new and old versions of the hardware, including Android 1.6, 2.1 and the upcoming 2.2. That can get to be confusing for users, since you have to figure out which operating system you’re phone has, whether it’s going to get upgrades, and which features you may be missing.” [PC World]

Motorola Droid X will debut a mere 24 hours after the iPhone 4 in-store release — making it a newer, shiner and likely more popular phone on the block.

“July 19th is the release date of the Motorola Droid X that has been floating around the Internet.  At that time, the X will become the supreme king Android based phone, and one can’t help but wonder what will happen to yesterday’s ‘Incredible’ phone… All we do know is this – Droid X mustn’t get too comfortable on his throne.  In a few short weeks some other phone manufacturer will come out with something newer, faster, and ‘better’ at which point it will be forgotten.” [CNM News]